The Combine Curriculum consists of the five modules of The Pentagon of Sport Sales Model, designed by Drs.
Irwin and Sutton.
Philosophy
A variety of successful sales philosophies will be presented with trainees ultimately discovering the merits of Eduselling, an effective sport sales philosophy developed by Combine representatives.
Product Inventory
Sport Sales Combine-specific ticket plans have been designed and packaged by the host team. Similar to one of the team’s inside sales representatives, Combine trainees must demonstrate product line proficiency prior to progressing to the Practice and Performance modules.
Prospect Knowledge & Acquisition
Combine trainees learn the value of in-arena prospecting through market research activities conducted at the host facility during home games. Prospect leads generated from on-site personal interviews and survey research will be used by participants later in the Combine for sales call execution.
Practice
Combine trainees receive in-depth instruction on best practices for script writing, sales presentation, and closing. Preparation will include thorough rehearsal using role play simulation exercises and mock calls involving sales representatives from the host team well as the Combine coaching staff.
Performance
Immediately upon demonstrating product line inventory and mock call proficiency, trainees will be ready for sales campaign participation. All sessions will take place at host facility and monitored by members of the Combine coaching staff.
