Coaching Staff |
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Dr. Bill Sutton
Sutton currently holds an appointment serves as a Professor and Associate Department Head on the faculty of the DeVos Sport Business Management Graduate Program at the University of Central Florida. In this role Dr. Sutton teaches courses in sport marketing and sales and promotional management in sport. In addition to his duties at UCF, Dr. Sutton is the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. Prior to assuming his current positions, Sutton served as Vice President, Team Marketing and Business Operations for the National Basketball Association. In this capacity, Dr. Sutton assisted NBA teams with marketing related functions such as sales, promotional activities, market research, advertising, customer service, strategic planning and staffing. |
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Dr. Richard L. Irwin
Irwin is a Professor in Health and Sports Sciences and Director of the Bureau of Sport and Leisure Commerce at the University of Memphis. As architect of the department’s Sport & Leisure Studies (B. S.) and Sport & Leisure Commerce (M.S.) academic programs, Dr. Irwin has established innovative and nationally recognized curriculum including the Sport Sales Training Program. In addition to his academic responsibilities Dr. Irwin oversees a consulting practice as President of Strategic Marketing Services. Irwin also served as Director of Marketing and Sales for the Liberty Bowl (2000 and 2001). |
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